Strategies Sample for a Banking Sector
PART: 9
10. Strategies
The aim of the strategy is
to progress simultaneously a number of inter-linked issues that will result in
improved customer satisfaction, a settled and motivated staff and improved
financial results.
10.1 Overall Strategy
· Expand the Bank within its traditional chosen
market sector in a manner commensurate with the prudent risk policies of the
Group but seeking where appropriate new areas of activity such as a “remote” or
an enhanced Internet-banking offering.
· Continue to increase the resident lending book
over the period of the Plan and within the conservative credit risk policy of
the Bank from Euro 14m to Euro 24m an average annual increase
of 11.2% against an average for the previous three-year period of 23% per annum.
·
Likewise the liability side of the balance sheet
will be addressed by expanding the deposits received from resident customers to Euro 17 million (Euro 11m in 2000) and a modest increase in
non-resident customers to Euro 30 million (Euro 47m in 2004)
thus maintaining the balance arising from the changed profile of the Bank’s
deposits. The objective is to achieve a Euro 100 million balance sheet supported by Euro 10 million
of Capital. Annual revenue will be grown
by an average of 13% per annum to Euro 2.5m over the life of the Plan and cost increase
restricted to less than 8% to Euro 1.2m over the same period.
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